A commitment to awareness and independence
Don’t Be a Click exists to expose how the media system keeps people divided, angry, and endlessly scrolling. We help readers recognize manipulation, slow down, and think clearly in an age designed to make them react.
Pattern Recognition
Learn to spot repeated phrases, emotional bait, and outrage cycles across networks and timelines.
Mental Immunity
Build resistance to manipulation by understanding how dopamine and tribal validation drive online behavior.
Calm Response
Replace instant reactions with thoughtful analysis — every click you don’t give is power reclaimed
System Decoding
See how political, media, and corporate interests coordinate language to shape public emotion.
Attention Detox
Regain focus through practical daily habits that reduce noise and restore mental clarity.
Community & Conversation
Real dialogue starts when labels end
An array of resources
Explore insights, research, and real-world examples that reveal how manipulation operates in the attention economy. Every article is designed to make you more aware — not more afraid.
Don’t Be a Click Newsletter
- Weekly breakdowns of viral stories — showing exactly how they’re framed, repeated, and weaponized for clicks.
- Join readers learning how to step outside the outrage loop.
“The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by a series of hobgoblins, most of them imaginary”
H.L. Mencken
— Don’t Be a Click Manifesto